Performance Marketing Foundations
Understand channels, funnels, measurement and the commercial logic connecting them.
Programme in development
Mintax Academy
Learn the system.
Lead the growth.
Practical courses for marketers, founders and teams who want to understand modern customer acquisition deeply.
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Build campaign structures, budgets and testing plans across the major platforms.
Programme in developmentCreative for Conversion
Develop stronger briefs, concepts and learning systems for performance creative.
Programme in developmentAnalytics for Growth Teams
Turn tracking and reports into confident marketing decisions.
Programme in developmentBuilt for practical application
Learn today.
Use it tomorrow.
Every programme turns growth theory into frameworks, templates and decisions that can be applied to active campaigns and real commercial challenges.
Marketers
Build stronger strategic foundations and make more confident channel decisions.
Founders
Understand where growth investment goes, what good performance looks like and which questions to ask.
In-house teams
Create a shared operating language across media, creative, content, analytics and leadership.
Sales leaders
Connect marketing activity with lead quality, pipeline movement and customer value.
The learning experience
Focused, modern and commercially relevant.
Facilitated sessions that create space for questions, discussion and direct application.
Reusable tools for planning campaigns, writing briefs, reading performance and setting priorities.
Private programmes shaped around your organisation’s market, customer journey and active challenges.
Course questions
Before you enrol.
Do I need prior marketing experience?+
Foundations are designed to be accessible, while specialist programmes assume some practical marketing familiarity. Each course will clearly state its level.
Will courses be available to teams?+
Yes. Public cohorts and tailored private team workshops are planned.
Are the courses platform-specific?+
Some modules cover individual platforms, but the core emphasis is on durable strategy, customer journeys, creative learning and commercial measurement.
How can I hear about launch dates?+
Join the Mintax briefing to receive curriculum announcements and early enrolment information.
Early access